Types of Music Videos

Over the past ten years, the development of music videos in the music industry has grown and changed immensely. New technology, abstract images and fresh ideas have encouraged artist these days to expand how they represent themselves in their music videos. It is all headed towards 3 main typologies being:

• Performance
• Conceptual
• Narrative  

Performance
A performance video focuses on showing footage of the artist or band either in a casual environment such as socialising with friends, or performing, whether that be live performance or staged performance.

Concept
Concept videos based around a single idea or concept and are usually unusual and obscure, even surreal for the audience. The unusual context is an attraction to many customers, which draws them in.
A successful concept video will keep the audiences entertained and constantly looking at what or who is on the screen.

Narrative
A song with a narrative based music video the song includes a narrative story of the lyrics/words being acted out in some way. This style relies on imagery to produce a story for the audience to follow and some narrative videos include clips from films that the song has been featured in. This seems to be used a lot in slower songs, often love songs.