Tuesday, 23 September 2014

House Moodboard



This is the mood board that I have created for my chosen genre soft house. The pictures that I have included help me know what type of artist I am hoping to create in this project as they allow me to see what it is like to be an artist and also the equipment. As you can see in the mood board they are usually followed by a huge crowd who follow them and listen to their music. Also the colour is a big part of the genre as I feel you can see in this picture, as the bright lights are used to harmonise with the music. the decks that they use are very common as well for a DJ of course as that's how they produce there music and develop on it within the concert. So I will have to make sure that I include that when I create my own artist. when looking at the artist I see a confident person who tries his best to get the audience to have a good time. He would use his enthusiasm and excitement to get the crowd on his side and to appreciate and enjoy their music. so that what I have took from this mood board.

Possible Initial concept pitch

So recently we decided that our song for the video will be Avicii's 'Dear Boy' and we have had a detailed discussion about what to include in our music video.  The first thing that we had to decide was whether it was going to be performance, narrative or concept. So when we looked at the music videos based in our music genre we noticed that most of them has a narrative throughout the video but is common that we do see the artist and we see a glimpse of a performance, so that is an idea we want to include. We believe that this song is about a girl who is suffering from a relationship that she has with a boy in her past. She now explains to us that she wants him back and envy's him. We want the video to show the girl morning over the boy showing her suffering whilst also showing their past times when she sings it in the song.  Within the song there are very nice links that I feel you can make from lyrics in a song to a scene in a video. Lyrics such as "Go dance in the woods", we want to have a male in the woods and has arrived at a campfire and starts to dance with the girl singing this song. Another link that we see in the chorus 

"Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so hollow without you
In a world with everything but it won't do."

Here we want to expand on the lyrics of wild boy and wild girl, by having the characters obviously doing something wild. Something such as punching and throwing with anger.

Friday, 19 September 2014

Dear Boy Lyrics

So bold and fine
I've known you for some time
Whole life changed while,
Bones like yours and mine
Go dance in the woods, and
Down we go, down, down.
Do you remember old times?

Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so hollow without you
In a world with everything but it won't do.

Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so shallow will love do,
It's a time for everything and I call you.

Sweet love of mine, destruction ain't a crime.
For those who find love as a game like you and I.
Go dance in the waters of all the tears we've cried.
Oh boy, you're fine, do you remember old times?

Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so hollow without you
In a world with everything but it won't do.

Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so shallow will love do,
It's a time for everything and I call you.

Choice of artist and song explained

When we decided to create a music video in the house genre we had to decide on an artist and song choice for what we would perform to and create in our video. At first we started thinking of our favourite DJ's because if it wasn't someone we like there would be no point in producing their song into a music video. So we started listening to songs from artists such as Calvin Harris, Tiesto, Hardwell and Avicii. After listening to many songs by each artist we felt that Avicii was the most suited to the type of music video we want to produce. this is because Avicii's songs have a good mix of beat and melody to lyrics with meaning. We wanted to produce a narrative video as I feel that is more technical and shows more skill to produce a story of music through a video, so choosing Avicii was down to this. Then we had to look at his songs but had to be careful because his latest album 'true' was extremely popular and created music videos from a number of singles in that album. hit songs such as 'Hey Brother' and 'Wake Me Up' where formed into music videos so we clearly couldn't pick them songs. So we started to look at other songs that we enjoyed in that album. One of the main songs that we enjoyed from the start was the hit 'Dear Boy'. So we started to listen to the song with the lyrics in front of us to see if we could have an idea of what we could do with the song. We thought it fitted in very well as the song fitted in to what we had initially thought. So we have decided to produce the music video for the song.

Our Twitter

This is our official Twitter page that we created to build up a professional profile for our DJ and help create a real fan base with feedback and updates.

Tuesday, 16 September 2014

Avicii album cover analysis

 

Chase & Status Album artwork analysis


This is Chase and Status’ debut album: More Than Alot- released 2008
It is a good example of a simple yet effective CD cover. The graphics in the background are done in a graffiti style which supports the UK Garage and street origins of Drum and Bass music. In the pink graffiti are images of the two producers and some graphic drips.

Over this image is the mask of the words ‘More Than Alot’ and the Chase and Status logo in the centre.

 The pink and black are extremely contrasting colours and the colour outside the lettering is plain white. This is good because normally CD covers have the album artwork across the whole cover and the words in plain letters but in this case the Producers names and the Album title is the artwork and this is emphasized by the plain background. There is no other detail on the front of the cover other than the title and logo so the album is immediately recognizable.

Chase & Status Music Video analysis

This song/video was published on June 4th 2013 by Mercury Records Ltd. 
The location of this video appears to be in a Motel in an area of America.  The storyline follows a criminal running from the law who is hiding out in the motel.  We're lead to believe that the police arrive due to a heated argument between two motorists that have had an accident.
At first it seems there is no relation between the video and the lyrics.  However, a repeated lyric within the song goes, "im never gonna let you go, im never gonna let you down.  The heart has taken control, theres no one around".  Looking more closely, this lyric relates to the young girl.  Once the male criminal has been arrested, the young girl who we can assume may be his daughter, if not, then she may have some relation to him, she is lead outside by a female officer.  At this moment, she grabs the gun and holds up the police, freeing the male.  This may suggest that SHE will never let him go, never let him down and that her heart has taken over control of her mind.

However, the video then rejects this as we realise that the young girl is actually the girl from the missing person poster at the beginning of the video.  Therefore leading us to believe that the male has in fact been holder her hostage. 


Once again the lighting within the video is mostly natural but it camera appears to have been filtered to give a cleaner tint.  The shots taken inside are darker with low key lighting.  This shows us that something of a darker nature may be taking place inside, relating to the storyline of the girl being held captive. 

This video uses one take.  The camera is hand held however it is position on a gyroscope to keep it steady.  It uses a tracking shot to show a journey throughout the hectic scene in which we find ourselves.  The video uses panning shots to swing around corners keeping us on our toes and making us unaware of what is going on.  This technique nicely link us "the audience" into the storyline.  It presents us with a feeling that we are also looking for the criminal and missing girl, as well as the police, as the camera travels and searches around the scene.

There is a sense of sexism or voyeurism within this video.  At the beginning we see that the male character is shouting at the female character about the car accident.  The female character appears stunned and confused. 

We then lead upstairs around the rooms of the motel.  Once again we're leading into a room follow a female maid.  Suggesting this lower sort for job is done by a female "housewife".




  This is also suggested at the very start as the is another female maid serving guests at the tables.  Shortly after, the male criminal enters the room and is arrested.  We then learn that he was holding the female, missing person, captive.  This again shows a dominance of the male character over the female character in this scene.  Finally, were lead outside.  Male offices appear strong, arresting and tackling the criminal.










  Whilst the female officer plays the emotional role looking to comfort the missing girl.

 This shortly enhance as we see it is then the female officer who is taken hostage, whilst the male officers still appear strong and in control of the situation with guns drawn.  However, this subverts when it is the missing girl who took the female officer hostage and freed the male criminal.

MVAs (Music Video Awards)

The Music Video Awards started up by MTV in 1984 to award the best Music Videos of that year. although the event is to celebrate the video, year upon year it is ruined by a event that is very controversial and has the public speaking more about that event that the awards itself. The event is usually hosted in New York and Los angelies but in recent years they have moved along to florida and las vegas. The event is named the Super Bowl for the attraction of youth. Some of the crazy events that took place where 1985 Michael Jackson snogging his girl friend. When looking into our own genre, Dance we saw that the winner was "Stay the Night" by Zedd Featuring Hayley Williams.

UK music video awards

The UK music video awards are an annual event to celebrate the most innovative and creative videos to accompany their music around the UK. Starting in 2008 the UKMVA looked at many different awards to be granted to the different professionals working with music videos. The catagoties went from the different genres and creativity to adverts and even an best international video. Even a chance for the upcoming stars to have a feel of limelight. With the UKMVA the option to go online and enter someone you feel is best is there, meaning if you have a friend with a brilliant music video, even they are counted and looked at to win an award, all voted my the UKMVA jury. The best pop video was awarded to Alesha Dixon for her performance in "A boy does nothing". 

Monday, 15 September 2014

Our name for our DJ

We had a few ideas of names that we could use for our DJ because there are different types of names such as a normal name like Calvin Harris and Martin Garix, then there's the one sharp words to remember the name such as Avicii and Hardwell. Finally the easy option is the name starting with DJ like DJ Fresh. We felt that the best name would be the one word wonders that people would remember.
Some that we got where 
-detour 
-excile 
-turmoil 
In the end we had an idea that the background of the DJ would be rough and had troubles with depression, even considered suicide. So using that story we wanted to have a link. So we though it the name of "Existence" as he is thankful for life and the music saved him for the depression and that's what we wanted to put in the name of the DJ.

Friday, 12 September 2014

The History of Music Videos

Music videos have been transformed and created into a whole new media today, with the aim to entertain and promote their new music. Today it's more about selling the star and being very controversial at times but it never used to be quite the same way. The first appearance of music being partnered with film was in the 1890s with the "little lost child" being released when a story was told in the company on a soft tune following in the scenes.
Littlelostchildsheetmusic.jpg
This followed for the first few years of the 20th century until the 20s/30s when musicals started to appear in the towns of Britain and America. This included the musical films, arrival of 'talkies' and screen songs where introduced to the world. one of the most famous musicals was Grease created in 1978. for the music video of the song "you are the one that I want" they have just took out and placed part of the movie straight in to the music video. This was possibly done to give more familiarity to the music video. Then was the rise of television in the 50s and 60s. This was the prime for bands such as the Beatles and the Elvis. The Beatles used this very well to promote their image and plainly just to let their fans, the people who buy their songs, know what they look like. This was also done through promotional films in the mid sixties which let the world know who The Beatles where and what they looked like. Then one of the key rise to the music videos was the development of MTV - Music Television.

This opened up the gate for a flood of music videos, which is exactly what happened. The launch of MTV saw the video of the hit 'Video killed the Radio Star' which fitted in very well for the occasion. The 80s was a revelation for music videos and they kept coming bigger and better. The huge 'Thriller' by Michael Jackson was one of the first music video that was worth millions and it showed. The amount of effort from routine to make up was a big transformation to what it once was in the early 20th century. Also in the 80s was the release of animation with Sledgehammer was all done with animation won 8 VMAs for the work out into it. 1986 saw the release of the most expensive music video created with Scream by Michael and Janet Jackson. The video was directed by Mark Rominec, the famous film director. This was another reason to how much music videos has expanded. Then the most expensive music video was created by Mark Rominec, for Michael Jackson of course. This was in 1995 with his hit single "Scream" that he created with his sister Janet Jackson which cost Rominec a huge $7 million, showing how much music videos where starting to become an industry for all artists.


This was then when the arrival of YouTube in 2005 became the starting point for every music video to be viewed by millions on the Internet. Almost every chart topping single in the last decade has been viewed by millions and all possible because of YouTube. Today the most viewed video on YouTube is a music video! and that was by PSY with his hit "Gangnam Style" which got a whopping 2,093,306,103 views! This was massive for Music video and now music video has grown in to a huge industry that no one would ignore any more.