Narrative;
- Firstly she believes that the music video is a visual response to the music
- There is not necessarily a balance between narrative and Performance
- The narrative is not always complete - it may be a partial, fragmented narrative
- The structure of the video may appear disjointed
- Something drives the video forward, but often it is not the narrative. It could be the music, the performance, a mixture or some other element
- There may not always be a clear resolution (closure) at the end
- The video may pose questions that it doesn't actually answer
- There may be a narrative or theme running through the video, but in a montage style
Editing;
- Editing may match the musical phrases or the beat
- The video may break or disrupt many of the rules of continuity editing - this is a clear convention of music video editing.
- Editing may become foregrounded - the edits may be really obvious, to draw attention to themselves as opposed to invisible, continuity editing
For example, you may see;
- Jump cuts
- Breaks of the 30 degree rules
- Breaks of the 180 degree rule
- Cutting against the movement
- Cutting within the lyrics
- Fancy edits or cuts
- Extreme jump in time and space
- Extreme changes in pace
- Juxtaposed frames
- Graphic matches
- A style of editing that runs through the video and is distinctive to that video
You may not see;
- Smooth transitions
- Matches on action
- An even pace throughout
Diegesis;
- The diegesis may be revealed quite slowly
- Actions are not necessarily completed - they may be disrupted or interrupted in some way
- Character or object movements may move to the music
- There may be gaps in the audience's understanding of the diegesis - in time and space, music, performance and narrative
- Some frames may be more important than others
- There may be repetitions eg musical phrases, the beat, other musical elements, themes, lyrics, performance, images, colours, camera positions
Camera Movements and Framing;
- When it comes to shot types, extremes are very common.
- The style of framing and movement may run through the video and is distinctive to that video
- The camera may move in time with the music
- The camera may move on the lyrics
- The master shot (or establishing shots) is used frequently, as are close ups
Tuesday, 8 July 2014
Monday, 7 July 2014
What I Go To School For cut analysis
To make sure that I create a professional music video with my group I need to make sure that I look at other videos created by actual artists and how many shots and cuts they do within it. So I decided to watch the busted video 'What I Go To School For'. So I looked at the first 90 seconds of the video and and counted that there where 38 cuts into scenes which helps me when I create my music video because I'll know the standard professionals amount of a video. This helped me know what to expect.
Calvin Harris - Music Video Analysis
As a group we have decided to research and progress with the genre of soft house because we feel that is our favorite genre and we feel we will be able to produce a good video with soft house, mix between a beat usually with a bass drop and some lyrics aswell to compliment the music. But first I feel we have to analyse professional artists in our genre group such as Calvin Harris, Avicii and Chase and Status. My other group members are looking at 2 of the three but I'm looking at Calvin Harris.
The video features a robbery of a bag that we are unaware of the contents. When suddenly it goes into the near future showing them both driving through the mountains trying to find a place to hide the bag that they have stolen. Throughout the video we see them driving around together in these cars following the 'x' on a handheld map they are carrying, within around the middle to end of the video they get to dig up and hide this bag. However they are being followed by an masked motorcyclist who eventually catches up with them and handcuffs them, taking away the map with the x off them. We then see the thieves trying to go to the destination to find their bag that they had hidden, only to find that the bag has been dug up previous and taken away. The video then ends with the 2 victims turning round and we see the reflection in their sunglasses of the person on the motorbike ride away with their bag.
We find out that the bag is what they are talking about in the chorus of the song, to which they'll be coming back too. we also see in the video how the speed of the song is represented in the cuts and speed of the shots shown on the screen at that time. When a slow part of the song is playing, we are accompanied with slow, long cuts. But this changes when the song speeds up and the cuts become much shorter and faster.
When looking though the video, we don't see many long shots at all really. The odd few do show up but the video is very much close ups, helping the viewer know what is going on and see the expressions on the faces and the actions of their hands. We only ever see long shots when we see different angles of the cars turning and weaving.
Calvin Harris is a 30 year old, Scottish DJ of who was born with the name Adam Richard Wiles. his most recent Album "18 Months" earned huge praise and a number of singles shined within the charts when it was released on 12th October 2012. Famous singles such as 'Bounce', 'Feel So Close', 'I need your love' and much more that boomed in the charts in the previous year.
The first single I will analyse is "We'll be coming back" featuring Example.
The first single I will analyse is "We'll be coming back" featuring Example.
The video features a robbery of a bag that we are unaware of the contents. When suddenly it goes into the near future showing them both driving through the mountains trying to find a place to hide the bag that they have stolen. Throughout the video we see them driving around together in these cars following the 'x' on a handheld map they are carrying, within around the middle to end of the video they get to dig up and hide this bag. However they are being followed by an masked motorcyclist who eventually catches up with them and handcuffs them, taking away the map with the x off them. We then see the thieves trying to go to the destination to find their bag that they had hidden, only to find that the bag has been dug up previous and taken away. The video then ends with the 2 victims turning round and we see the reflection in their sunglasses of the person on the motorbike ride away with their bag.
We find out that the bag is what they are talking about in the chorus of the song, to which they'll be coming back too. we also see in the video how the speed of the song is represented in the cuts and speed of the shots shown on the screen at that time. When a slow part of the song is playing, we are accompanied with slow, long cuts. But this changes when the song speeds up and the cuts become much shorter and faster.
When looking though the video, we don't see many long shots at all really. The odd few do show up but the video is very much close ups, helping the viewer know what is going on and see the expressions on the faces and the actions of their hands. We only ever see long shots when we see different angles of the cars turning and weaving.
Sunday, 6 July 2014
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