Calvin Harris - Music Video Analysis

As a group we have decided to research and progress with the genre of soft house because we feel that is our favorite genre and we feel we will be able to produce a good video with soft house, mix between a beat usually with a bass drop and some lyrics aswell to compliment the music. But first I feel we have to analyse professional artists in our genre group such as Calvin Harris, Avicii and Chase and Status. My other group members are looking at 2 of the three but I'm looking at Calvin Harris.

Calvin Harris is a 30 year old, Scottish DJ of who was born with the name Adam Richard Wiles. his most recent Album "18 Months" earned huge praise and a number of singles shined within the charts when it was released on 12th October 2012. Famous singles such as 'Bounce', 'Feel So Close', 'I need your love' and much more that boomed in the charts in the previous year.

The first single I will analyse is "We'll be coming back" featuring Example.
 

The video features a robbery of a bag that we are unaware of the contents. When suddenly it goes into the near future showing them both driving through the mountains trying to find a place to hide the bag that they have stolen. Throughout the video we see them driving around together in these cars following the 'x' on a handheld map they are carrying, within around the middle to end of the video they get to dig up and hide this bag. However they are being followed by an masked motorcyclist who eventually catches up with them and handcuffs them, taking away the map with the x off them. We then see the thieves trying to go to the destination to find their bag that they had hidden, only to find that the bag has been dug up previous and taken away. The video then ends with the 2 victims turning round and we see the reflection in their sunglasses of the person on the motorbike ride away with their bag.

We find out that the bag is what they are talking about in the chorus of the song, to which they'll be coming back too. we also see in the video how the speed of the song is represented in the cuts and speed of the shots shown on the screen at that time. When a slow part of the song is playing, we are accompanied with slow, long cuts. But this changes when the song speeds up and the cuts become much shorter and faster.

When looking though the video, we don't see many long shots at all really. The odd few do show up but the video is very much close ups, helping the viewer know what is going on and see the expressions on the faces and the actions of their hands. We only ever see long shots when we see different angles of the cars turning and weaving.