House Moodboard

This is the mood board that I have created for my chosen genre soft house. The pictures that I have included help me know what type of artist I am hoping to create in this project as they allow me to see what it is like to be an artist and also the equipment. As you can see in the mood board they are usually followed by a huge crowd who follow them and listen to their music. Also the colour is a big part of the genre as I feel you can see in this picture, as the bright lights are used to harmonise with the music. the decks that they use are very common as well for a DJ of course as that's how they produce there music and develop on it within the concert. So I will have to make sure that I include that when I create my own artist. when looking at the artist I see a confident person who tries his best to get the audience to have a good time. He would use his enthusiasm and excitement to get the crowd on his side and to appreciate and enjoy their music. so that what I have took from this mood board.

Possible Initial concept pitch

So recently we decided that our song for the video will be Avicii's 'Dear Boy' and we have had a detailed discussion about what to include in our music video.  The first thing that we had to decide was whether it was going to be performance, narrative or concept. So when we looked at the music videos based in our music genre we noticed that most of them has a narrative throughout the video but is common that we do see the artist and we see a glimpse of a performance, so that is an idea we want to include. We believe that this song is about a girl who is suffering from a relationship that she has with a boy in her past. She now explains to us that she wants him back and envy's him. We want the video to show the girl morning over the boy showing her suffering whilst also showing their past times when she sings it in the song.  Within the song there are very nice links that I feel you can make from lyrics in a song to a scene in a video. Lyrics such as "Go dance in the woods", we want to have a male in the woods and has arrived at a campfire and starts to dance with the girl singing this song. Another link that we see in the chorus 

"Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so hollow without you
In a world with everything but it won't do."
Here we want to expand on the lyrics of wild boy and wild girl, by having the characters obviously doing something wild. Something such as punching and throwing with anger.

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Dear Boy Lyrics

So bold and fine
I've known you for some time
Whole life changed while,
Bones like yours and mine
Go dance in the woods, and
Down we go, down, down.
Do you remember old times?

Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so hollow without you
In a world with everything but it won't do.

Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so shallow will love do,
It's a time for everything and I call you.

Sweet love of mine, destruction ain't a crime.
For those who find love as a game like you and I.
Go dance in the waters of all the tears we've cried.
Oh boy, you're fine, do you remember old times?

Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so hollow without you
In a world with everything but it won't do.

Oh dear boy, I wanna follow you,
You're a wild boy, I am a wild girl too.
Oh dear boy, it's so shallow will love do,
It's a time for everything and I call you.

Choice of artist and song explained

When we decided to create a music video in the house genre we had to decide on an artist and song choice for what we would perform to and create in our video. At first we started thinking of our favourite DJ's because if it wasn't someone we like there would be no point in producing their song into a music video. So we started listening to songs from artists such as Calvin Harris, Tiesto, Hardwell and Avicii. After listening to many songs by each artist we felt that Avicii was the most suited to the type of music video we want to produce. this is because Avicii's songs have a good mix of beat and melody to lyrics with meaning. We wanted to produce a narrative video as I feel that is more technical and shows more skill to produce a story of music through a video, so choosing Avicii was down to this. Then we had to look at his songs but had to be careful because his latest album 'true' was extremely popular and created music videos from a number of singles in that album. hit songs such as 'Hey Brother' and 'Wake Me Up' where formed into music videos so we clearly couldn't pick them songs. So we started to look at other songs that we enjoyed in that album. One of the main songs that we enjoyed from the start was the hit 'Dear Boy'. So we started to listen to the song with the lyrics in front of us to see if we could have an idea of what we could do with the song. We thought it fitted in very well as the song fitted in to what we had initially thought. So we have decided to produce the music video for the song.

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Avicii album cover analysis